Wanderlust

The Opportunity

When Souvenir Library, the well-known, go-to kiosk in IAD chose to expand their offering in a new retail space at Washington Dulles International Airport, they engaged the minds of Tandem Creative and Floresta Partners to bring their vision to life.

The Solution

Utilizing the marketing developed by Tandem Creative, Floresta Partners developed a soft & playful aesthetic that embraced the organic nuances found in the branding. Balancing the whimsy, classical architectural details and finishes were used pay homage to the historical significance of the Washington, DC while creating a subtle and supportive backdrop to the fun and eye-catching merchandise.