The Opportunity
Asked to take the nostalgic Rockwell Ice Cream and deliver a non-traditional adaptation of their street side locations.

The Solution
Enticing travelers in with a storefront display of sweet treats and continuing an easy point of order for the well know ice cream, Floresta created an inviting adaptation of the well-known Salt Lake City brand.  Playing on the traditional cues of crafted wood moulding, reeded glass, and ornate tile of a soda shop stop, Floresta Partners balanced the handmade look with the modern use of brand teal and vibrant yellow.