The Opportunity

Re-brand the convenient, hibachi-style, fast-casual restaurant to make the concept as unique as it’s offering and easy to roll-out across new markets.

The Solution

Merge the elegant, imperfection of Wabi-Sabi aesthetics with the dynamic, whimsy of Manga to create an approachable and entertaining experience. Neutral slate tones are the backdrop for clean lined knotty, white-oak fixturing. Bold red accents are used to guide the customers eye to key moments, while eye-catching Manga style menu boards create a one-of-a-kind ordering experience.